Guidelines for the Ethical Use of AI in GBTA Educational Content

Guidelines for the Ethical Use of AI in GBTA Educational Content Creation 

For Submission of GBTA Education Session Proposals 

As artificial intelligence (AI) tools become more widely used in business environments, contributors must understand how to use them responsibly, especially when creating training materials, presentations, or other internal educational resources. 

To maintain content integrity, uphold our organizational values, and ensure alignment with regulatory and security standards, we ask all contributors to review and adhere to the following principles before submitting materials that may have been developed or supported with AI.

  1. Transparency of AI Use
  2. Human-Driven Content Creation
  3. Human Oversight is Required
  4. Protect Confidential and Sensitive Information
  5. Align with Organizational Learning Goals
  6. AI Disclosure During Content Submission

1. Transparency of AI Use

If you used AI tools (e.g., ChatGPT, Copilot, Jasper, Claude) to support your content development: 

Disclose AI involvement briefly in a note or comment field. 

  • Be clear about which portions were AI-assisted versus those that are original or curated by you. 

Why it matters: Transparency builds trust and ensures reviewers understand the origin of content.

2. Human-Driven Content Creation

We will not accept submissions that are conceived entirely by AI. 

All submissions must originate from a human-authored idea or learning objective. AI may be used to support content development — such as drafting, structuring, or enhancing clarity — but the topic, direction, and purpose must come from the contributor. 

AI supports your voice — it should not replace it. 

Why it matters: Maintains the integrity and originality of the session, with authentic, human insight driving the core message and learning objectives. 

3. Human Oversight is Required

A human contributor must always review, edit, and approve AI-generated output before submission. 

  • Fact-check any AI-generated claims, statistics, or industry references. 

  • Ensure the content reflects our business standards, terminology, and current practices. 

  • Avoid over-reliance on AI for regulatory, legal, or policy guidance. Always consult source documents or SMEs when applicable. 

  • Cite original sources of information related to data, statistics, or trends. 

Review for unintended stereotypes or exclusionary language. AI models may unintentionally reflect biases present in training data. 

  • Ensure content is inclusive and culturally appropriate for a diverse, professional audience. 

Reminder: You are responsible for the content you submit, even if AI helped generate it. 

4. Protect Confidential and Sensitive Information

Do not enter the following into public AI tools: 

  • Proprietary business processes 

  • Financial, client, or vendor data 

  • Personal identifiable information (PII) of employees or customers 

  • Any non-public company data 

If AI usage is allowed internally, use only company-approved platforms that meet your InfoSec standards. 

5. Align with Organizational Learning Goals

AI-generated content should: 

  • Reinforce approved training outcomes 

  • Maintain a clear, professional tone appropriate for the audience 

  • Support—not replace—critical thinking and discussion 

Reminder: If unsure whether the content fits, check the learning goals for the track you will submit for review. Ensure the submission is in line with the learning objectives.

6. AI Disclosure During Content Submission

To maintain transparency and accountability, all contributors must disclose the use of AI in the content creation process. Please be prepared to share with the audience: 

  • Which tool(s) were used? 

  • Which sections were AI-assisted? 

  • How was AI applied during the content development process? 

Example of acceptable AI assistance include (but are not limited to):  

  • Edit language for clarity 

  • Clean up grammatical errors 

  • Reduce character/word count to meet requirements 

Final Note to Contributors

AI can enhance the content creation process by increasing efficiency and sparking ideas. However, in a professional setting, the final product's quality, accuracy, and appropriateness must always reflect human expertise and ethical responsibility. 

Before submitting, ask yourself: 
“Does this content provide original material that delivers educational value to GBTA members and upholds our standards of quality?” 

If the answer is yes—and you've followed the guidelines above—you’re on the right track. 

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